What: Printemps Haussmann has launched a 250-square-meter concept store on the ground floor of its men's department, featuring a curated selection of international brands in watches, jewellery, accessories, and lifestyle products.

Why it is important: The new space blends luxury and accessibility, offering exclusive brands and eco-conscious design elements, while catering to diverse customer needs with a mix of high-end and more affordable items, especially ahead of the holiday season.

In preparation for the holiday season, Printemps Haussmann has unveiled a 250-square-meter concept store on the ground floor of its men's department. This multi-brand space features a curated selection of international labels across watches, jewellery, fashion accessories, beauty products, and lifestyle items. The store's eco-friendly design includes wood-sourced materials and artistic touches like golden leaf ceilings. Notably, 10 Corso Como has established its first French presence within this space, adding its signature black-and-white concentric circle branding to the mix. The concept store offers a variety of luxury brands such as Burberry and Prada alongside more accessible options like Bonastre and Kassl Editions. With 45% of products priced under €200, the store caters to both premium shoppers and those looking for affordable gifts. This launch reinforces Printemps' strategy to refresh its offerings while maintaining its flagship status on Boulevard Haussmann.

Printemps Haussmann debuts new concept store in men’s department