What: Giorgio Armani is opening his new real estate project ‘Armani/Madison Avenue’ valued at USD 400 million in the Upper East Side.

Why it is important: This new 14-floor complex includes Giorgio Armani and Armani/Casa boutiques, an Armani/Ristorante, and 11 floors of Armani Residences located on Madison Avenue in a brand new building.

The complex also features a variety of luxury retail spaces, including men’s and women’s collections, accessories, and Armani beauty products. The opening event, attended by VIPs, took place the night before the preview of Armani’s spring/summer 2025 collection.

Before its grand opening, every one of the 18 Armani Residences has been already sold, at close to USD 35,000 per square meter. Due to its success, Armani made a donation to the New York Restoration Project to support urban agriculture and park restoration. Giorgio Armani has kept the top-floor penthouse apartment for himself.

The Armani Group aims to achieve LEED Gold certification for the new boutiques, which rates green building and sustainability.

Opening of Armani real estate in NYC, worth USD 400 million