What: Macy's has appointed Jason Holzman as the new head of creative and production.

Why it is important: This leadership change is significant as it brings fresh creative direction to Macy's, potentially influencing the brand's marketing strategies and consumer engagement.

Macy's has announced the appointment of Jason Holzman as the head of creative and production. In this role, Holzman will oversee the creative direction and production aspects of Macy's marketing initiatives. His responsibilities will include leading creative teams to develop innovative campaigns that align with Macy's brand vision and resonate with consumers. This appointment is part of Macy's strategy to enhance its creative output and strengthen its market position by delivering compelling and engaging content. Holzman's experience and leadership are expected to drive Macy's creative efforts forward, contributing to the company's overall growth and success in a competitive retail landscape.

New leadership in creative direction at Macy's