What: Neiman Marcus has launched its annual Fantasy Gifts collection, featuring luxurious and unique holiday offerings.

Why it is important: This tradition not only enhances Neiman Marcus's brand prestige but also attracts affluent customers looking for exclusive and extravagant gifts. The Fantasy Gifts serve as a marketing highlight, drawing attention to the retailer's luxury offerings and supporting philanthropic efforts.

Neiman Marcus has continued its long-standing tradition of offering Fantasy Gifts, a collection of extravagant, one-of-a-kind holiday offerings that include rare products and unique experiences. This year's highlights include an 18th-century royal carriage from King Charles III of Spain, a personalized styling experience in Paris with "Emily in Paris" costume designer Marylin Fitoussi, and a Messika necklace paired with a luxury eco-lodge trip in Namibia. Additionally, the retailer's holiday campaign, inspired by early 20th-century fairy tales and theatrical traditions, is being promoted across social media, in-store displays, and the Neiman Marcus Holiday Book. The campaign aims to immerse customers in a world of fantasy and nostalgia. Each Fantasy Gift purchase supports The Heart of Neiman Marcus Foundation's philanthropic initiatives. The holiday book features over 300 brands and profiles notable figures such as costume designer Colleen Atwood and director Jon Chu. Neiman Marcus's efforts to engage customers through unique holiday offerings reflect its strategy to maintain relevance and appeal in the luxury retail market.

Neiman Marcus unveils Fantasy Gifts for the holiday season