What: Marais, a multi-brand luxury boutique, celebrates 20 years of success in Melbourne, marked by the opening of its second location and a continued focus on experiential retail and customer loyalty.

Why it is important: In a challenging economic environment where many luxury retailers are struggling, Marais demonstrates resilience and growth by emphasizing customer experience, long-term relationships, and strategic business decisions. This success highlights the importance of community-building and adaptability in sustaining a luxury retail brand.

Marais, a leading luxury boutique in Melbourne, has thrived for 20 years by evolving with the fashion industry and focusing on customer loyalty and experiential retail. CEO Hiromi Yu attributes the brand's longevity to listening to customers, maintaining strong brand partnerships, and strategically expanding with a new store in Melbourne's CBD. Despite economic pressures, Marais continues to innovate and set high standards in luxury retail, with a strong emphasis on personal customer service and creating memorable shopping experiences.

Marais CEO on Cultivating Melbourne's Premier Luxury Destination Over Two Decades