What: Majid Al Futtaim launches Precision Media, an AI-powered retail media platform that connects brands with consumers across 450 stores in 13 countries, leveraging data from 600 million annual visitors and 20.5 million loyalty program members.

Why it is important: By leveraging its vast customer base and retail network through AI-powered technology, this platform showcases how traditional retailers can monetise their assets and data while enhancing the shopping experience for both brands and consumers.

Majid Al Futtaim's Precision Media represents the group's first fully digital business venture, offering a comprehensive suite of retail media solutions powered by AI technology. The platform leverages the company's extensive network of 450 Carrefour and retail grocery stores across 13 countries, combining in-store touchpoints with established e-commerce assets. The system's AI-powered features include smart LED screens in UAE Carrefour stores that use consumer demographic data to deliver personalised advertisements in real-time. Already serving more than 150 leading brands and advertising agencies, the platform provides access to a vast consumer base, including 600 million annual visitors to physical locations, 270 million online sessions, and 20.5 million loyalty program members across SHARE and MyClub platforms. This initiative aligns with the UAE's National Strategy for Artificial Intelligence, demonstrating the company's commitment to innovation in customer experience and stakeholder value creation.

IADS Notes: This launch follows the industry trend of major retailers expanding their media networks to create new revenue streams , with retail media advertising growing at 25% annually. The implementation of AI-powered features mirrors developments by industry leaders in sophisticated retail-specific AI models, while the integration across physical and digital touchpoints reflects the growing investment in omnichannel technologies.

Majid Al Futtaim’s Launches Precision Media, its retail media solution