What: Macy’s is launching both indoor and outdoor holiday markets at its Herald Square flagship, featuring over 50 vendors offering a variety of gift-oriented merchandise.

Why it is important: This initiative expands Macy’s holiday shopping experience, blending traditional outdoor market charm with indoor convenience, enhancing customer engagement and supporting diverse vendors during the festive season.

Macy’s is set to transform its Herald Square flagship into a festive shopping destination with the introduction of "Holiday Square by Urbanspace," an indoor market inspired by New York's renowned outdoor holiday markets. This new format will occupy 3,000 square feet across various floors of the store, featuring more than 30 businesses selling gifts, food, and beverages. The market will include unique items such as Amsterdam stroopwafels, Italian chocolates, Crumbl Cookies, and personalized ornaments. A digital holiday activation map with QR codes will guide shoppers through the vendor offerings from November 1 to January 3. Additionally, starting December 6, approximately 50 vendors will set up stalls outside the flagship store. Macy’s will also participate in The Holiday Shops at Bryant Park from October 25 to January 5, offering products related to Macy’s Thanksgiving Day parade and other gifts. This initiative is part of Macy’s broader strategy to create engaging and inclusive holiday experiences both online and in-store. Alongside these markets, Macy’s will host traditional holiday attractions like Santaland and the Great Tree display at various locations. Furthermore, from November 1 to December 24, Macy’s will support the Big Brother Big Sister mentoring organization through a donation campaign.

Macy’s introduces indoor and outdoor holiday markets