What: Marks & Spencer (M&S) has introduced an AI-powered tool to assist customers in making fashion choices.

Why it is important: This initiative showcases M&S's commitment to leveraging technology to enhance customer experience, potentially setting a new standard in personalized shopping and increasing customer satisfaction and engagement.

Marks & Spencer has launched an AI tool designed to help shoppers with fashion advice, aiming to improve the personalization of the shopping experience. This tool is part of M&S's broader strategy to integrate technology into its retail operations, enhancing customer interaction and satisfaction. By using AI, M&S seeks to offer more tailored recommendations, thereby improving the overall shopping experience for its customers.

M&S integrates AI for fashion advice