LVMH's sales decline signals trouble for luxury sector

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Oct 2024
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What: LVMH's fashion and leather goods division reported a 5% drop in third-quarter sales, missing growth estimates and signalling potential challenges for the luxury sector.

Why it is important: As a leading luxury conglomerate, LVMH's performance often sets the tone for the industry.

This decline suggests broader market difficulties, particularly with macroeconomic pressures and shifting consumer priorities affecting luxury demand. LVMH, the owner of brands like Louis Vuitton, Dior, and Loewe, reported a 5% decline in sales for its fashion and leather goods division in the third quarter, falling short of analysts' expectations. This downturn is concerning for the luxury sector, as LVMH typically outperforms its peers. The group-wide sales also fell 3% to EUR 19.1 billion, highlighting challenges such as high inflation and changing consumer spending habits. Sales in Asia, excluding Japan, dropped 16%, with Chinese consumer confidence at historic lows. Despite these challenges, LVMH remains optimistic about long-term prospects in China and other markets. The company's wine and spirits division was particularly affected by trade tensions with China. LVMH plans to continue investing in its brands despite current headwinds.


LVMH's sales decline signals trouble for luxury sector