What: Jamie Oliver is launching a cookery school and cafe at John Lewis’s Oxford Street flagship store in March.

Why it is important: This initiative marks John Lewis's first in-store cooking lessons, enhancing customer experience and testing new concepts for future store upgrades.

Jamie Oliver is set to open a cookery school and cafe at the revamped John Lewis flagship on Oxford Street, London. Scheduled to open in March, the school will feature two classrooms and a 50-seat cafe. This marks the first time John Lewis will host cooking lessons, expanding beyond its existing Waitrose cookery school in west London. The Oxford Street store recently underwent a GBP 6.5 million upgrade, including enhancements to its beauty hall and home department. This move is part of John Lewis's strategy to trial new concepts at its busiest location before rolling out similar upgrades across its estate. Executive Director Peter Ruis highlighted the investment as a way to offer exceptional quality and service to customers.

John Lewis revamps Oxford Street flagship with Jamie Oliver cookery school