What: John Lewis has opened a pre-owned childrenswear concession at its Oxford Street flagship in partnership with The Little Loop.

Why it is important: This initiative promotes sustainable shopping practices by offering affordable, second-hand clothing for children and encourages customers to recycle outgrown clothes, aligning with increasing consumer demand for eco-friendly retail options.

John Lewis has introduced a pre-owned childrenswear concession at its Oxford Street flagship store, in collaboration with The Little Loop. Located on the fourth floor within the new childrenswear department, the concession will operate for 12 months. Shoppers can buy second-hand dresses, jumpers, jackets, and t-shirts for children up to six years old, with prices starting at £5. Additionally, customers can collect a pouch to fill with their children's unwanted clothing items, which they can send to The Little Loop for a £5 credit. Danielle Gagola, John Lewis's innovation lead, emphasised the importance of promoting sustainable shopping practices through resale options like The Little Loop, which help customers purchase more affordably and sustainably while trading in outgrown clothing for store credit.

John Lewis launches pre-owned kidswear concession at Oxford Street flagship