What: John Lewis has launched a pre-owned designer handbag section on its website and expanded its second-hand jewellery range through a partnership with Sign of the Times, following the success of their pop-up at Peter Jones in Chelsea.

Why it is important: This move highlights John Lewis's commitment to sustainability by promoting the reuse and recycling of luxury items, meeting the growing consumer demand for eco-friendly shopping options. It also taps into the rising market for premium pre-owned goods, enhancing John Lewis’s appeal to fashion-conscious and sustainability-minded customers.

John Lewis has introduced a pre-owned designer handbag collection online and expanded its second-hand jewellery offerings through a collaboration with Sign of the Times. This initiative follows a successful pop-up at Peter Jones in Chelsea, which saw significant sales of luxury items from brands like Chanel, Christian Dior, and Gucci. The new offering aims to meet the increasing demand for sustainable shopping options and prolong product life through resale, rentals, and repairs. Additionally, John Lewis is launching a pop-up with childrenswear rental and resale brand The Little Loop at its Oxford Street store, furthering its commitment to sustainability. Customers can bring in or arrange collections of their designer products for resale through Sign of the Times.

John Lewis expands pre-owned designer handbag offering with Sign of the Times partnership