What: Hyundai Department Store partners with Japan's Hankyu Department Store to attract overseas VIP customers.

Why it is important: It signals a new trend in international retail cooperation, potentially reshaping the luxury shopping experience for global consumers.

Hyundai Department Store has announced a groundbreaking partnership with Japan's Hankyu Department Store, signing a "business agreement for VIP benefits partnership" on August 30th. This marks the first time Hankyu Department Store has collaborated with an overseas retailer to exchange VIP customers.

Under this agreement, VIP customers of Hankyu Department Store visiting Hyundai Department Store's trade center branch and The Hyundai Seoul will receive exclusive benefits, including access to VIP-only lounges. Reciprocally, Hyundai Department Store's VIP customers visiting Hankyu Department Store's Umeda headquarters and Hankyu Men's Tokyo store will enjoy specialized services such as "Shopping Attend," a personal shopping protocol service.This partnership represents a significant step in international retail cooperation, particularly in the luxury segment. By offering cross-border VIP benefits, both retailers aim to enhance their appeal to high-value international customers, potentially setting a new standard for global luxury retail experiences.

Hyundai teams up with Hankyu