What: Hyundai Department Store launches Connect Hyundai, a new concept combining department stores, outlets, and art galleries in Busan.

Why it is important: It represents a significant shift in retail strategy, aiming to attract younger consumers with a mix of premium and cost-effective offerings alongside cultural experiences.

Hyundai Department Store is launching Connect Hyundai, an innovative urban complex shopping mall in Busan, combining department stores, outlets, and art galleries. This new concept, opening on October 6th, aims to provide a comprehensive shopping experience for the new generation of consumers seeking both premium and cost-effective products in one location.

Connect Hyundai features 240 brands across 14 floors, including local content reflecting Busan's characteristics. The complex incorporates art installations, cultural facilities, and a next-generation cultural center to attract younger customers. Notable features include a 5m-tall art piece "The Biggernery" and a Greenery Lounge for relaxation. The shopping area introduces popular K-fashion brands and practical complexes offering discounted products. The F&B section combines global brands with local content. This project, led by President Jung Ji-young, follows the success of The Hyundai Seoul and aims to revitalize provincial retail. Hyundai Department Store is considering expanding this model to other locations, starting with Cheongju.

Hyundai launches a new concept