What: Harvey Nichols launches ground-floor luxury resale pop-up at its Knightsbridge flagship in partnership with Luxury Promise, offering curated pre-owned designer jewelry and accessories until January 2025.

Why it is important: The collaboration demonstrates how heritage luxury retailers are adapting to changing market dynamics by integrating resale platforms, combining digital expertise with physical retail presence to attract new customers.

Harvey Nichols has partnered with Luxury Promise to introduce a curated selection of pre-owned luxury accessories and jewelry at its Knightsbridge flagship store. The ground-floor pop-up, scheduled to run until January 2025, features vintage pieces from the 1990s and 2000s, including coveted items such as Cartier jewelry, Rolex watches, Hermès Kelly bags, and limited-edition Chanel pieces. This initiative aims to "democratise luxury" by making high-end pieces more accessible while maintaining the store's premium positioning. CEO Julia Goddard emphasizes that the collaboration will bring pre-owned products from around the world to Harvey Nichols' customers, both in-store and online. The partnership also highlights Luxury Promise's innovative approach to resale through Live Shopping, demonstrating how traditional luxury retail can embrace circular economy principles while creating engaging shopping experiences.

IADS Notes: Harvey Nichols' partnership with Luxury Promise reflects a broader transformation in luxury retail throughout 2024. According to an August 2024 report , luxury resellers and department stores are increasingly forming strategic partnerships, driven by the need to attract younger consumers and capitalise on the growing resale market. This trend is evidenced by similar initiatives from other major retailers, such as Le Bon Marché's partnership with Collector Square in February 2024 and John Lewis's successful expansion with Sign of the Times. Bloomingdale's collaboration with Rebag further demonstrates how department stores are innovating their luxury resale approach through integrated online and offline experiences. The sustainability aspect of these partnerships is particularly significant, as shown by Selfridges' commitment to achieving 45% of transactions from circular products by 2030, while Galeries Lafayette's expansion of their (Re)-Store concept highlights the growing importance of dedicated spaces for pre-owned luxury within traditional department stores.

Harvey Nichols opens a second hand popup with Luxury Promise in Knightsbridge