What: Harrods has reopened its iconic Georgian restaurant after an extensive revamp, transforming it into a luxurious 164-seat dining destination that blends retail theatre with culinary excellence.

Why it is important: The restoration of The Georgian highlights Harrods’ commitment to maintaining its status as a premier luxury destination, using its dining experiences to attract new audiences and enhance the overall customer experience, which is crucial for department stores aiming to differentiate themselves in a competitive market.

Harrods has unveiled the newly revamped Georgian restaurant, a 164-seat dining room located on the 4th floor of the iconic department store. After decades of coasting along, The Georgian has been transformed by David Collins Studio into a lavish space adorned with chandeliers, velvety booths, and embroidered curtains. Known for its afternoon tea since 1911, the restaurant now offers a GBP 75 afternoon tea service and a GBP 90 centrepiece pie experience under the guidance of pastry chef Markus Bohr and savoury piemaker Calum Franklin. The relaunch is part of Harrods’ broader strategy to use its culinary offerings to fuel long-term success and attract new audiences. With its rich history and theatrical dining experiences, The Georgian remains in line with Harrods’ tradition of retail razzmatazz.

Harrods revives the Georgian dining room with lavish new look