What: Harrods has partnered with Global-e to enhance its international direct-to-consumer e-commerce operations, aiming to offer a seamless and localised online shopping experience in over 200 markets.

Why it is important: This collaboration signifies Harrods' commitment to expanding its global digital footprint, ensuring that its luxury offerings are accessible worldwide while maintaining the high standards synonymous with its brand.

Harrods has entered a strategic partnership with Global-e, a leading platform for global direct-to-consumer e-commerce, to bolster its international online operations. This deal will allow Harrods to provide a localised and premium shopping experience in over 200 markets, offering features such as local currency browsing, diverse payment methods, and streamlined shipping and returns. The collaboration aims to replicate the luxury retail experience Harrods is known for in-store within the digital realm. Global-e’s technology will help Harrods navigate the complexities of international e-commerce, including trade compliance and localisation. This move is part of Harrods' broader strategy to expand its e-commerce presence and cater to a growing global audience. Alongside this digital push, Harrods has also launched a festive season collaboration with Loro Piana at its Knightsbridge store, further enhancing its physical retail experience.

Harrods expands global reach with new e-tail partnership