What: Harrods collaborates with Chinese fashion retailer Labelhood for a Lunar New Year-themed pop-up.

Why it is important: This partnership highlights the growing influence of Chinese fashion and cultural celebrations in global retail spaces, showcasing the integration of diverse cultural traditions and emerging fashion talents in a prestigious retail setting like Harrods.

Harrods, in partnership with Chinese fashion retailer Labelhood, has launched a special pop-up to celebrate the Lunar New Year, focusing on the Year of the Dragon. The pop-up, adorned in red and featuring dragon-shaped kites, offers over 40 styles from six popular Chinese fashion brands. It includes a family portrait photo studio, a photography series exploring family history, and a Lunar New Year-themed dim sum high-tea set. Additionally, Harrods has introduced limited-edition Chinese New Year pantry products. This collaboration, which began in 2019, underscores Harrods' commitment to celebrating Chinese culture and fashion, further enhanced by the upcoming launch of Harrods' private members' club, The Residence, in Shanghai.

Harrods celebrates Lunar New Year with Labelhood pop-up