What: Harrods has partnered with Scayle to launch a new digital platform, enhancing its e-commerce capabilities.

Why it is important: This collaboration aims to deliver a state-of-the-art online shopping experience, boosting Harrods' global reach and customer engagement through advanced customisation and personalisation features.Harrods, the luxury London department store, has introduced a revamped digital platform in partnership with Scayle. This initiative focuses on providing a premium e-commerce service that enhances the online purchasing journey for customers. The platform covers a wide range of products including fashion, beauty, jewellery, watches, food, beverages, and home living. It offers high flexibility for customisation and personalisation through systems like Product Information Management (PIM), Shop Management, and an Order Management System (OMS). Scayle has also developed custom brand landing pages and integrated various systems to ensure seamless operation. Caitlin Innes, Harrods' Chief Digital and Customer Officer, emphasised the commitment to delivering top-tier customer experiences through innovative partnerships. Future enhancements include an upgraded mobile app to extend this experience across multiple regions such as the US, Middle East, and Asia.

Harrods and Scayle enhance e-commerce platform