What: H&M is launching a second-hand sales initiative in France, available online and in two physical stores.

Why it is important: This move underscores H&M's commitment to sustainability and circular fashion, potentially attracting eco-conscious consumers and setting a precedent for other retailers in the second-hand market.

H&M has ventured into the second-hand market in France, offering pre-owned items both online and in two of its stores. This initiative is part of H&M's broader strategy to promote sustainable fashion and reduce waste. By entering the second-hand market, H&M aims to appeal to environmentally conscious shoppers and contribute to a more sustainable fashion industry.

H&M expands into second-hand market in France