What: Google has revamped its Shopping platform by integrating artificial intelligence to enhance the shopping experience, marking a significant shift in online retail.

Why it is important: This overhaul signifies a transformative moment in e-commerce, as major platforms like Google incorporate AI to provide personalised, efficient, and interactive shopping experiences. This move aligns with broader industry trends where AI is becoming central to customer engagement and decision-making processes.

Google has launched a comprehensive AI-driven makeover of its Shopping platform, positioning AI at the core of its user experience. This revamp includes a more visual layout personalised recommendations, and a customised deals page powered by Google's AI assistant Gemini and the extensive Shopping Graph dataset. The new features allow users to virtually try on fashion items, use Google Lens for product details, and engage with AR beauty tools. The platform also offers tailored advice based on user queries and remembers user preferences across sessions. This shift reflects a broader industry trend where companies like Walmart and Amazon are also integrating AI into their shopping strategies to enhance customer interactions. Google's approach aims to simplify the shopping research process, making it more assistive and less burdensome for consumers who seek informed purchase decisions. The integration of AI into shopping represents a significant evolution in e-commerce, comparable to the transition from desktop to mobile shopping.

Google's AI powered shopping revolution