What: Gen Z and Millennials are increasingly demanding excitement and engagement from brands, influencing marketing strategies.

Why it is important: Understanding the preferences of these influential consumer groups is crucial for brands to develop effective marketing strategies that resonate with younger audiences, ensuring long-term customer loyalty and brand success.

A recent analysis highlights that Gen Z and Millennials are driving a shift in marketing strategies as they seek more excitement and engagement from brands. These younger consumers are not just looking for products; they desire experiences that are interactive and entertaining. Brands are responding by creating dynamic campaigns that incorporate elements such as gamification, immersive experiences, and personalised content. This trend underscores the importance of innovation in capturing the attention of these demographics, who value authenticity and meaningful connections with brands. As a result, companies are rethinking traditional marketing approaches to meet the evolving expectations of Gen Z and Millennials, aiming to build lasting relationships with these key consumer segments.

Gen z and millennials seek excitement from brands