What: The department store enters the competitive arena of art-retail fusion with a month-long exhibition featuring global and local artists.

Why it is important: This initiative reflects a growing trend in the retail industry to integrate cultural experiences, particularly targeting VIP customers interested in art.

Galleria Department Store is boldly entering the art-retail fusion space with its inaugural "Galleria Art Week," running until October 12th across its major locations including luxury galleries, Gwanggyo, and Time World stores. This large-scale cultural event, coinciding with Korea's largest art festival, features collaborations with global pop artist David Gulstein and local cultural institutions.

The theme, "Love Beyond Color," is brought to life through 136 of Gulstein's vibrant works, priced between 3 to 20 million won. A standout piece, "Graffiti Heartist XL," will be prominently displayed in Seoul's Luxury Hall, expected to become a social media hotspot. The event extends beyond mere display, offering artist lectures and selling rare works to VIP customers. Galleria is leveraging its spaces creatively, with art installations in central passages, pop-up galleries, and even on its media facade. The initiative also includes collaborations with local institutions like the Daejeon Museum of Art, showcasing emerging artists.

VIP lounges across stores will feature works by renowned artists such as Kusama Yayoi and David Hockney, curated in partnership with "Print Bakery." This strategic move aims to enhance VIP customer satisfaction and position Galleria as a premier destination for luxury retail and cultural experiences. Galleria plans to make this an annual event, introducing varied premium cultural content to continually engage its high-value clientele, marking a significant shift in its retail strategy.

Galleria department store joins the competition to combine distribution and art