What: French department stores and variety stores experienced a decline in sales in July.

Why it is important: This downturn highlights the ongoing challenges faced by brick-and-mortar retailers in adapting to changing consumer preferences and the competitive landscape dominated by e-commerce.

In July, French department stores and variety stores reported a drop in sales, reflecting the difficulties these traditional retail formats face in maintaining their market share. Factors contributing to this decline include shifts in consumer behaviour towards online shopping and economic pressures affecting discretionary spending. The trend underscores the need for these retailers to innovate and adapt to remain competitive in the evolving retail environment.

French department stores and variety stores struggled in July