Frasers has acquired three new shopping centres as it looks to ‘reinvent’ retail
What: Frasers Group continues aggressive expansion with the purchase of over 1 million sq ft of retail space across three strategic locations in the UK.
Why it is important: By securing prime retail locations, Frasers Group is not just expanding its footprint but also gaining strategic control over key shopping destinations, potentially revolutionizing the tenant mix and shopping experience to align with its multi-brand strategy.
Frasers Group has acquired over 1 million sq ft of retail assets, including Princesshay Shopping Centre in Exeter, Fremlin Walk Shopping Centre in Maidstone, and the Olympus Centre in Quedgeley. The company plans to enhance the shopping and leisure offerings within these locations by introducing elevated retail formats and improving the current tenant mix. Fremlin Walk is already undergoing extensive refurbishment ahead of opening a multi-brand 70,000 sq ft Frasers flagship store. The strategic position of the Olympus Centre will help capture the thriving local catchment population in Gloucester. Frasers Group CEO Michael Murray emphasised the company's commitment to investing in physical retail and revitalising high streets across the country. This move aligns with Frasers' strategy to reinvent and elevate retail experiences for UK shoppers by bringing top brands and environments to customers nationwide.
IADS Notes: Frasers Group has been on an aggressive expansion spree in the UK retailproperty market. In October 2024, the company acquired three significant shopping centres: Princesshay in Exeter, Fremlin Walk in Kent, and the Olympus Centre in Gloucester. This follows their July 2024 purchase of Doncaster's Frenchgate shopping centre, a 770,000 sq ft mall attracting over 16 million customers annually. Earlier in May 2024,Frasers was eyeing a 50% stake in Exeter's Princesshay estate, potentially marking their first collaboration with the Crown Estate. These acquisitions align with Frasers' strategy to invest in prime retail locations and introduce their brand portfolio, including Sports Direct, Flannels, and USC. The company's commitment to physical retail is further evidenced by its expansion into the Queensgate Centre in Peterborough, where they plan to open new Frasers and Sports Direct stores in a space formerly occupied by John Lewis.
