What: Frasers Group snaps up ‘significant’ stake in African fashion distributor Hudson Malta.

Why it is important: It highlights Frasers Group's strategic acquisition of a stake in Hudson Malta, reflecting its commitment to international expansion and strengthening its retail presence in the EMEA region.

Frasers Group has taken a significant step in its international expansion by acquiring a substantial non-controlling stake in Hudson Malta, a premium sports and fashion retailer operating across 36 African countries. The partnership includes the introduction of Sports Direct and USC’s first store in Malta next year and opens the door for potential future investments, which could lead to Frasers obtaining a controlling interest in Hudson. With a portfolio featuring well-known brands like Nike, Converse, and The North Face, the collaboration is expected to enhance Frasers Group’s presence in Northwest Africa and align with its broader growth ambitions in the EMEA region.

Frasers Group's CEO, Michael Murray, expressed excitement about the partnership, emphasising its alignment with the company's elevation strategy and the opportunities it presents to reach new consumers. Hudson's CEO, Chris Muscat, echoed this sentiment, highlighting how the collaboration will enable accelerated growth in Southern Europe and Africa. By combining Hudson's extensive regional experience with Frasers Group’s retail expertise and innovative approach, the two companies aim to unlock new opportunities and elevate retail experiences in these key markets.

Frasers Group snaps up ‘significant’ stake in African fashion distributor Hudson Malta