What: Frasers Group has opened a new department store in Fremlin Walk Shopping Centre, Maidstone, Kent, offering a curated mix of premium, lifestyle, and sports brands.

Why it is important: This opening underscores Frasers Group's commitment to regional community investment and sets a new standard for retail by providing access to top-tier brands and creating over 40 new jobs, enhancing the local economy.

Frasers Group has launched its latest department store in Maidstone's Fremlin Walk Shopping Centre, Kent. The 70,000 square foot store spans two floors and features a variety of premium, lifestyle, and sports brands. It includes sections for Sports Direct, Jack Wills, USC, Evans Cycles, GAME, and Sofa.com. Notably, the Sports Direct area alone covers 35,000 square feet, while the upscale Flannels multibrand space occupies 5,000 square feet. This expansion has created over 40 new jobs in the region.

The "next-generation" store offers ready-to-wear collections from a wide range of premium and lifestyle brands for men, women, and children. Brands featured include Lauren by Ralph Lauren, Barbour International, BOSS, Tommy Hilfiger, New Balance, and UGG. Flannels provides a curated selection of luxury designer clothing and accessories for all ages from renowned fashion names.

Additionally, the accessories hall showcases trend-setting and timeless pieces from Marc Jacobs, Coach, and Tory Burch. The Beauty Edit section features an evolving selection of beauty brands across skincare, make-up, fragrance, beauty tools, and accessories from Estée Lauder to Dior and Tom Ford.

Lauren Barrie, Group Head of Luxury and Premium at Frasers Group, highlighted the company's ongoing efforts to reinvent retail by offering regional communities access to premium brands and creating engaging retail spaces.

Frasers Group opens latest department store in Maidstone