What: Flannels has opened a new flagship store in Leeds, featuring six floors and 70,000 sq ft of luxury fashion, beauty, and lifestyle offerings.

Why it is important: This opening highlights Frasers Group's commitment to expanding its high-end retail presence and enhancing the shopping experience with innovative concepts and luxury services.

Flannels, part of the Frasers Group, has launched a new flagship store in Leeds as part of its 'next generation' retail strategy. The expansive store replaces the existing Leeds location and spans six floors, covering 70,000 square feet. It joins other city centre flagships in London, Leicester, Liverpool, Sheffield, and Newcastle. The store offers a wide range of luxury womenswear and menswear, personal shopping services, homeware, beauty products, and activewear. It features top designer brands like Gucci, Saint Laurent, Prada, and Bottega Veneta. The Beauty Hall includes exclusive fragrances and a Beauty Bar hosting brand takeovers. Flannels Active in the basement offers performance brands like Nike and Lululemon. The upper levels showcase collections from brands such as Miu Miu and Moncler. Additionally, the store includes a luxury resale space by Sellier and a new tailoring concept featuring Tom Ford and Hugo Boss. Flannels Junior offers luxury fashion for children with brands like Gucci and Burberry. David Epstein, managing director of Premium and Luxury at Frasers Group, describes the store as one of their boldest flagships, underscoring their dedication to luxury retail.

Flannels unveils innovative Leeds flagship store