What: Fenwick has reopened its newly revamped and expanded beauty hall at its Newcastle flagship store.

Why it is important: This development enhances Fenwick's position in the competitive beauty retail market by offering an extensive range of products and a unique shopping experience, setting a new standard for beauty halls outside London.

Fenwick has unveiled its newly revamped beauty hall at its Newcastle flagship, now spanning 26,000 sq ft. The redesigned space features two enlarged atriums, 56 ft of facade windows on Northumberland Street, over 1,600 sq ft of terrazzo flooring, and a 50-ft long fragrance bar. Dubbed a “beauty oasis,” the department offers products from 163 brands, including Chantecaille, Charlotte Tilbury, Guerlain’s premium L’Art Matier, Hourglass, and Le Labo. The revamp includes 23 new beauty counters and a new fragrance edit concept aimed at providing a destination shopping experience. Hazel Ayers, Fenwick's director of buying and merchandising, described the transformed department as “the UK’s largest beauty hall outside of London.” This project took three years to complete and reflects Fenwick's commitment to evolving its in-store customer experience with an unrivaled selection of innovative products and expert services. Similar revamps are occurring across Fenwick's eight nationwide stores, aligning with industry trends seen at Selfridges and John Lewis.

Fenwick's Newcastle flagship boasts an expanded beauty experience