What: Decathlon has formed a strategic partnership with Indian fashion ecommerce platform Myntra to make its sportswear and athleisure products more accessible across India.

Why it is important: This partnership allows Decathlon to leverage Myntra's extensive network, reaching nearly 98% of India's serviceable pin codes, significantly increasing its market presence and making premium sports products more accessible to millions of consumers.

Decathlon has entered a strategic partnership with Myntra, one of India's leading fashion ecommerce platforms, to expand its reach in the Indian market. Through this collaboration, Decathlon aims to make its sportswear, footwear, and accessories available across 19,000 pin codes, covering nearly 98% of the country. The partnership is expected to inspire more people in India to adopt an active lifestyle by providing easier access to a wide range of sports and fitness products. Leaders from both companies expressed excitement about the potential of this alliance to enhance accessibility and cater to the growing demand for sportswear and athleisure in India. This move underscores Decathlon’s ambition to deepen its ecommerce presence in an emerging market with a strong focus on fitness and specialised sports.

Decathlon partners with Myntra to expand sportswear reach in India