What: Debenhams has launched the Runway London 1.8.1.8 collection, a new fashion line that blends historical elegance with contemporary design, available exclusively online.

Why it is important: This collection marks Debenhams' effort to honour its heritage while reinventing itself as an online-only retailer following its acquisition by Boohoo Group and the closure of its physical stores. It signifies a strategic move to maintain brand relevance and appeal to modern consumers.

Debenhams has introduced the Runway London 1.8.1.8 collection, a 40-piece fashion line celebrating the brand's historical roots dating back to 1818. The collection features a mix of bohemian styles and sharp tailoring, offering unique, wearable pieces that merge traditional craftsmanship with modern trends. Available exclusively on Debenhams' website, it includes clothing, accessories, and footwear designed for the winter party season, such as pussy bow blouses and lace-cut-out dresses. This launch is part of Debenhams' strategy to revitalise its brand identity as an online retailer under Boohoo Group's ownership following its pandemic-induced struggles and store closures.

Debenhams reveils Runway London 1.8.1.8 Collection