What: The luxury house unveils a 180-square-metre beauty sanctuary in Paris, transforming a classic townhouse into an immersive destination that combines retail with bespoke beauty services.

Why it is important: As department stores rush to renovate their beauty sections, Chanel's dedicated beauty house establishes a new benchmark for immersive retail experiences, reflecting the growing importance of specialized, service-oriented spaces in the luxury beauty sector.

Chanel has inaugurated its first Maison de Beauté in Paris's prestigious Passy district, marking a significant milestone in luxury beauty retail. The three-level, 180-square-metre boutique showcases the brand's complete range of fragrance, makeup, and skincare lines. The space includes three treatment cabins offering exclusive services, including premium experiences like "L'Allure de Chanel" body massage and the three-hour "Grand Soin" treatment. IADS Notes: The luxury beauty retail landscape is undergoing significant transformation in 2024, as evidenced by Rinascente's EUR 40 million investment in a dedicated beauty destination with 300 brands . Major department stores are following suit, with extensive beauty section renovations , while Selfridges' recent multimillion-pound beauty hall renovation, featuring over 300 brands and 200 beauty services , demonstrates the industry's shift toward immersive, service-oriented experiences. Chanel's Maison de Beauté represents the pinnacle of this evolution, setting a new standard for standalone luxury beauty retail.

Chanel unveils first standalone store showcasing full beauty range