What: Rental marketplace Hirestreet has joined forces with fashion giant Asos to launch the largest retailer-rental subscription service in the UK.

Why it is important: While other fashion retailers offer a subscription rental service, the new offer from Hirestreet and Asos marks the first to include a larger pool of brands for customers to mix and match for everyday wardrobes.

The new service offers subscribers access to more than 20,000 Asos items across more than 50 brands including some that haven’t previously been available to rent. Hirestreet stated that it saw increased demand for casual items during the first quarter of the year. The service will allow customers to rent five items for a monthly fee across categories ranging from partywear to workwear.

Asos and Hirestreet team up to launch a subscription rental service in UK