What: Glowbar debuts as Falabella’s innovative beauty format, combining expert advice, interactive experiences, and exclusive global brands in a digitally connected space.

Why it is important: Glowbar’s debut highlights the globalisation of beauty retail and the strategic importance of integrating digital and physical shopping environments.

 Falabella has introduced Glowbar, a new beauty retail concept in Peru that merges expert guidance, interactive product experiences, and a curated selection of over 55 international brands, including several making their debut in the country. The store, located in Real Plaza Salaverry, is designed to encourage exploration, featuring intuitive signage, mini and travel-size sections, and a K-beauty area. Glowbar’s integration of a touchscreen connected to Falabella’s digital ecosystem allows customers to browse and purchase products online, ensuring a seamless omnichannel experience. The brand selection process involved extensive research and collaboration with clients to align with emerging trends in skincare, makeup, and fragrances. Glowbar’s launch is part of Falabella’s broader regional strategy to revamp its beauty category, with plans to expand the concept to additional locations and replicate its offerings online. This initiative positions Falabella at the forefront of experiential and omnichannel retail in the Peruvian beauty market, catering to increasingly sophisticated and exploratory consumers. 

IADS Notes: Falabella’s Glowbar launch reflects a broader industry shift toward specialized, experiential, and omnichannel beauty retail, as seen in department stores like Macy’s and Nordstrom (“Inside US department stores’ big beauty shakeup,” Glossy, November 2025; “Nordstrom overhauls its Beauty space in NYC,” WWD, August 2025). The concept builds on Falabella’s regional innovations, such as Beauty F in Chile (“Falabella launches Beauty F, a new cosmetics and personal care concept,” Perú Retail, November 2025), and parallels Ulta Beauty’s international expansion (“Why Ulta Beauty Scales Internationally with Space NK,” The Robin Report, July 2025) and La Samaritaine’s curated beauty approach (“Samaritaine best on beauty,” Fashion Network, April 2025). These examples underscore the effectiveness of integrating global brands, immersive experiences, and digital connectivity to meet evolving consumer expectations.

Falabella presents Glowbar, its new beauty concept with more than 55 international brands