What: Falabella opens a new flagship store in Viña del Mar, introducing international brands and innovative customer experiences while prioritising local employment and community engagement.

Why it is important: This move reflects Falabella’s strategy of regional expansion and innovation, aligning with recent trends in experiential retail and community-focused growth.

Falabella’s latest store opening in Viña del Mar marks a significant step in the company’s regional expansion, reinforcing its presence in the Valparaíso Region with a modern retail space spanning over 7,000 square meters. The store not only brings a curated selection of international brands such as UGG, Clarks, Mango, and Benetton to the area for the first time but also introduces experiential features like Beauty F and Taller F, offering beauty services and clothing customisation. With a workforce of 254 direct employees and 100 external staff, the majority of whom are local women, Falabella demonstrates a strong commitment to local employment and gender diversity. The opening ceremony, attended by municipal leaders, underscored the store’s role in boosting regional economic activity and supporting the community. Additionally, the store’s sponsorship of a local school through the Haciendo Escuela program highlights Falabella’s ongoing investment in educational initiatives. These efforts collectively position the retailer as a leader in combining innovative customer experiences with meaningful community engagement.

IADS Notes: Falabella’s expansion in Viña del Mar is consistent with its broader investment and growth strategy in the region, as seen in March 2025 ("Falabella to open a new store in the Valparaiso region," Fashion Network), June 2025 ("Peru accounts for 28% of Falabella's regional revenue, with plans for further growth," Perú Retail), and August 2025 ("Falabella reports 9.2% sales growth in 2025 Q1," Modaes), where the company focused on flagship openings, regional sales growth, and multi-format retail. The introduction of exclusive brands and experiential features aligns with industry trends highlighted in November 2025 ("Falabella presents three Colombian fashion brands," Fashion Network), while the emphasis on local hiring and community programs reflects the company’s ongoing commitment to social responsibility and workforce diversity, as documented in May 2025 ("Falabella sets its sustainable agenda," Fashion Network).

Falabella opens a new store in Viña del Mar, Chile