What: Bloomingdale’s comparable sales were up 8.8% on an owned basis and 9.0% on an O+L+M (owned+licensed+marketplace) basis, the highest in 13 quarters. Bloomingdale’s sustained sales momentum reflects successful investments in customer experience, digital innovation, and luxury brand partnerships.

Why it is important: Bloomingdale’s sustained sales momentum reflects successful investments in customer experience, digital innovation, and luxury brand partnerships. The results reinforce Macy’s multi-brand strategy, showing that targeted investment in Bloomingdale’s supports long-term growth.

Bloomingdale’s has demonstrated remarkable resilience and growth within Macy’s Inc., achieving its fifth consecutive quarter of comparable sales gains in the third quarter of 2025. This sustained momentum is attributed to strategic investments in customer experience, digital innovation, and exclusive luxury partnerships, which have set Bloomingdale’s apart in a competitive retail landscape. Under the leadership of Olivier Bron, the brand has focused on store renovations and immersive retail experiences, such as the high-profile “Happy Together” campaign with Burberry, which have driven both foot traffic and customer loyalty. 

IADS Notes: Bloomingdale’s performance in 2025 reflects a clear trend identified in WWD (May, September, October, and November 2025) and McKinsey (July 2025), where strategic investments in customer experience, digital innovation, and luxury partnerships have driven sustained sales growth and reinforced the brand’s premium positioning within Macy’s Inc.

Bloomingdale’s achieved its fifth consecutive quarter of comparable sales growth